JP
misaky.tokyo brand banner, a photo of Six types of Crystals from misaky.tokyo
MISAKY.TOKYO

MISAKY.TOKYO is a Japanese confectionary brand offering its own original style of agar-based (Kanten) Kohakutou, a Japanese sweet with over 400 years of history. These vegan candies, called “Crystal Treats”, feature a crunchy, sugared outer-crust and a soft jelly interior made without the use of gluten, additives, or artificial ingredients. They reenvision a centuries-old tea ceremony sweet with modern, sustainably sourced fruit and flower essences. Misaky.Tokyo has collaborated with Kim Kardashian and the Academy and Emmy pre-awards shows, as well as the PGA/LPGA. Crystal Sweets are an ASMR sensation with 1.4 million TikTok followers, 650M total views (as of October, 2023), and have appeared on national television via the Today Show and others.

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HISTORY

Nov 2019
Brand pre-launch
Mar 2020
Official brand launch
Nov 2020
Collaborated with "KKWFragrance"
Apr 2023
Achieved 1-million TikTok followers and over 435M views
Sep 2023
Allied with USGA and LPGA

PRODUCT & TECHNOLOGY

MISAKY.TOKYO is a brand inspired by Japan's traditional confectionery, Kohakutou. Seaweed, being sensitive to vitamin C, is typically commercialized with additives, artificial sweeteners, and large amounts of sugar. However, globally, there is growing consumer interest in low-sugar and additive-free products. We have successfully developed a completely additive-free product using natural fruits and herbs blended with our proprietary technology that prevents separation. As a result, MISAKY.TOKYO offers flavorful and visually appealing Kohakutou that satisfies both the eyes and taste buds.

Currently, with its glamorous appearance, MISAKY.TOKYO has garnered over 1.4 million followers on TikTok and gained attention through collaborations with celebrity Kim Kardashian and features in Forbes. Additionally, our products are available at prestigious luxury retailers such as Neiman Marcus and NOBU.